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challenge and solution.

Media Frankfurt GmbH has been the market leader in Germany for over 45 years, when it comes to transforming airports into fascinating and innovative brand worlds. The company combines the thinking of the advertising and airport worlds and leases analogue and digital advertising space at Frankfurt Airport. In order to make the rental business more efficient, Media Frankfurt GmbH opted for an integrated solution with anaptis as a partner at their side.


“Before working with anaptis, we were using an old version of Microsoft Dynamics NAV that did not meet the current technical requirements. It could not map all business processes and was only used in isolated departments. Accordingly, we did not use the ERP solution across departments, but rather in the form of isolated solutions (many versions of the truth).

As a result, data was partially recorded twice and processed multiple times. The integration of individual add-on modules, which would make our core business considerably more efficient, was out of the question. An interactive map of the airport, for example, would have greatly facilitate our work in the past. On the one hand, when it comes to customer advice, but also internally for having an overview and as a forecasting tool. Instead we just used a PDF version.”


“With anaptis as a partner and Microsoft Dynamics NAV 2016 as the basis, we can now map and network all departments in a single system (single version of the truth). In addition, we achieve process reliability through integrated release regulations and have taken an important step towards the paperless office. A very important part of which we benefit greatly is the interactive 3D map of Frankfurt Airport. Thus, we are able to make bookings in the site plan (availability calculation within the rental module for several thousand advertising spaces). Another important feature we are now benefiting from is the breakeven analysis. Added to this is the rental forecast and many evaluation and analysis options for individual advertising media and locations. This gives us an overview of important operating figures.

A reorganization of IT is always associated with challenges, in particular Go Live. Anaptis supported us during the project as well as during the ongoing operation after the introduction. The project manager works very solution-oriented, is always reachable, deals with concerns very quickly and advises very holistically. The implementation went smoothly: The product was introduced as part of an agile way of working. Selected department key users defined work packages in Sprints and then tested them.”

Project details

Media Frankfurt GmbH

rental of advertising space


Product range
analogue and digital advertising space

Microsoft Dynamics NAV 2016

Advice and support
Introduction of Microsoft Dynamics NAV 2016

Rental based on Microsoft Dynamics NAV - 3D plan


improvements in focus.

Rental based on Microsoft Dynamics NAV - 01

3D location map of the airport

We now have an interactive 3D map of the airport and can make availability calculations and bookings directly in the map.

Rental based on Microsoft Dynamics NAV - 02

Replacement of island solutions with a combined solution

With Dynamics NAV 2016, we are finally able to network our departments and work cross-divisionally.

Rental based on Microsoft Dynamics NAV - 03

Individual functions

We now benefit from useful features such as the breakeven analysis and the rental forecast. Through these analyses, we save a lot of time, which is now available at a value-adding point.

Rental based on Microsoft Dynamics NAV - 04

Various reports

We are able to carry out sales and cost reporting on the basis of individual advertising media and locations. This gives us an overview of important operating figures.

Rental based on Microsoft Dynamics NAV - 05

Paperless Office

Through integrated release privileges, we ensure process reliability and have made a big step towards the paperless office.


Microsoft Dynamics NAV in the rental.