Gustav Ehlert GmbH & Co. KG

Mobile access to all relevant data in the ERP system of the wholesaler.

Software extension at Gustav Ehlert

Gustav Ehlert GmbH & Co. KG is a specialist wholesale trade for food products. For almost a century, the company has been supplying the medium-sized and the manufacturing industry with individual offers. Here, the field service plays a decisive role. In order to better support the sales staff, Gustav Ehlert GmbH & Co. KG decided to make their ERP mobile – with anaptis and the intelligent software extension from Anveo.

“Bottom line, after the implementation of Anveo, we have more qualified time for the customer. We can handle business processes more efficiently, which pays off in all areas. For this reason, we are already planning further steps to expand our infrastructure with anaptis, Such as the exchange of data via EDI, electronic invoicing via ZUGFeRD or electronic delivery reports via the Anveo Web Portal.”

Sven Reckmann

Management, Gustav Ehlert GmbH & Co. KG

The improvements for Gustav Ehlert in focus

Mobile access to all data

The Anveo solution can be integrated deep into the ERP system. The mobile app eliminates manual job postprocessing. The user can work both on and offline and the interface is very easy to use.


Reliable statements, easy handling

Thanks to real-time access, on-the-spot sales support can directly and reliably make statements about availability and prices. Orders are directly in the system so that short-term delivery times are also easily met.

Increase in order values

The sales history can be called up at any time, so it is directly visible whether a customer needs additional items or not. This has a positive effect on the order values ​​and at the same time lowers the cost of the order intake.

Detailed insight

The project from the the perspective of Gustav Ehlert

The challenge

“With our old solution, the field staff was still heavily dependent on printed documents and old offline data during customer visits. This said nothing about the actual delivery capacity and the actual daily price of our products. The orders could only be recorded if the data connection was available and then had to be transferred or even re-recorded. Since we usually supply our customers the next day, this was a real problem. 

We need to have all the relevant data in real time to serve our customers best. In addition, we also need the order data live to make our internal processes, especially in logistics, efficient. For the double processing effort and the associated delays, we simply lacked the time. So we wanted to move away from our old notebook-based off-line databases, to a solution that gave us real-time data – online and offline. ”

The Solution

“Anveo convinced us with the offline capability of the app. This solution makes us independent of the mobile operator’s infrastructure. We can work offline just as online. Once a device is online.”

Project details

Gustav Ehlert GmbH & Co. KG (since 1924)

Wholesale trade for food products



Bearing circumference
15,000 warehousing products

Professional and disposable clothing,
Cleaning and disinfecting agents,
Spices and additives,
own production of spice mixes

Anveo Dynamics NAV App

Implementation of the mobile Anveo app in Dynamics NAV 2013 EDI-TRAINING Integration

Conclusion: Good reasons for better software from anaptis


Better adaptability

The software-based processes of Gustav Ehlert GmbH & Co. KG run more reliably than ever before. Support from the IT department is much less necessary. In addition, Anveo offers the possibility to easily customize and optimize the system itself.


Better processing

The Anveo solution eliminates the need for manual processing of order data or the post-recording of handwritten notes. This saves a lot of time and money.


Better customer satisfaction

The fast data acquisition and transmission with the Anveo Mobile App increases the delivery accuracy and at the same time reduces the return rate. Customers receive the right goods at the right time.


Better development potential

The project forms the basis for the further digitization of Gustav Ehlert GmbH & Co KG. For only those who are technically advanced can meet today’s demands of customers in all respects.

The first step towards improvement: Contact us

Ask us your questions. Tell us about your challenges. Talk to us.

I’m glad to be of help

Markus Rautenberg
Managing Director
Tel. +49 (0) 251 / 917996-0

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