Rental on the basis of Microsoft Dynamics NAV.

Success story:

Media Frankfurt GmbH has been the market leader in Germany for over 45 years, when it comes to transforming airports into fascinating and innovative brand worlds. The company combines the thinking of the advertising and airport worlds and leases analogue and digital advertising space at Frankfurt Airport. In order to make the rental business more efficient, Media Frankfurt GmbH opted for an integrated solution with anaptis as a partner at their side.

Initial situation

“We are using an old version of Microsoft Dynamics NAV that does not meet the current technical requirements. It cannot map all business processes and is only used in isolated departments. Accordingly, we do not use the ERP solution across departments, but rather in the form of isolated solutions (many versions of the truth).

As a result, data is partially recorded twice and processed multiple times. The integration of individual add-on modules, which would make our core business considerably more efficient, is out of the question. An interactive map of the airport, for example, would greatly facilitate our work. On the one hand, when it comes to customer advice, but also internally for having an overview and as a forecasting tool. Instead we just use a PDF version.”


Media Frankfurt GmbH

Rental of advertising space


Product range
analogue and digital advertising spaces


„We want to move away from multiple versions of the truth to one version of the truth. We also need additional modules such as an interactive site plan in which we can make bookings and forecasts.“

Media Frankfurt - 3D Lageplan


“With anaptis as a partner and Microsoft Dynamics NAV as the basis, we can now map and network all departments in a single system (single version of the truth). In addition, we achieve process reliability through integrated release regulations and have taken an important step towards the paperless office. A very important part of which we benefit greatly is the interactive 3D map of Frankfurt Airport. Thus, we are able to make bookings in the site plan (availability calculation within the rental module for several thousand advertising spaces). Another important feature we are now benefiting from is the breakeven analysis. Added to this is the rental forecast and many evaluation and analysis options for individual advertising media and locations. This gives us an overview of important operating figures.

A reorganization of IT is always associated with challenges, in particular Go Live. Anaptis supported us during the project as well as during the ongoing operation after the introduction. The project manager works very solution-oriented, is always reachable, deals with concerns very quickly and advises very holistically. The implementation went smoothly: The product was introduced as part of an agile way of working. Selected department key users defined work packages in Sprints and then tested them.”


  1. Replacement of island solutions with a combined solution
  2. Interactive 3D location map of the airport for availability calculations, forecasts and bookings
  3. Integration of Contribution Margin Accounting
  4. Possibility of creating a wide range of reports
  5. Paperless Office through integrated approval rights
Benedikt Boldt



If a customer rents our advertising space, thanks to anaptis, we can now book this directly in the airport’s 3D location map.

Bendikt Boldt | Manager | Media Frankfurt GmbH

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